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about us Make Financial Decisions with Confidence Further™ is committed to empowering you with the tools and resources you need to navigate your unique financial journey.
A hand holding a smartphone displaying card statistics with graphs related to finances and interest rates, surrounded by icons for security approvals, on a purple background.
Who we are Further™ is your credit union concierge. We’re not a credit union, but we empower you with knowledge about the advantages of credit unions and connect you to the best ones in your area. With decades of industry experience, we are passionate about credit unions and want all our users to experience financial wellness and freedom. We are motivated to help you achieve your financial goals.
Why credit unions? We think finances can be complicated and impersonal, and credit unions offer a refreshing alternative, prioritizing member-centric services and fostering a sense of community and trust. The credit union slogan “people helping people” is showcased daily through lower rates, fewer (or no) fees, and more personalized service. We believe credit unions will take your money Further™.
Our Values
Transparency We are committed to providing clear and unfiltered insights into your financial situation. Our transparency ensures you have the information you need to make informed decisions confidently.
Reliability With Further, you will have a reliable support system to guide you through your financial journey, ready to catch you when needed and provide advice to keep you moving forward.
Proficiency Our wealth of financial expertise is the cornerstone of our service. Leveraging decades of industry knowledge, we go beyond mere guidance. Please consider us your trusted mentors. We steadfastly commit to walking alongside you in your financial journey.
Empathy Recognizing that everyone's financial journey is unique, we approach our interactions with empathy and understanding. We listen attentively to your needs and offer personalized guidance and support tailored to your circumstances so you feel heard and empowered.